Project

Cheng

Services

Strategy & Innovation Digital Design Branding

Credits

Miquel Padrés, Papon Punyahotra, Pipit Sinsudtipong, Riddhi Phawa

Self-initiated project exploring branding digital services.

Cheng is a bold exploration of how 3D design, motion, and strategy converge to craft a distinctive identity for future-forward financial services.

Imagined as an alternative to traditional banking, Cheng empowers individuals to take control of their financial world—seamlessly and without boundaries.

Our vision for Cheng was to create a brand that speaks to the needs of a global generation. Whether it’s converting currencies in an instant or staying connected to your finances wherever life takes you, Cheng is designed to adapt.

Beyond currency exchange, Cheng opens doors to cryptocurrency investment, offering intuitive tools for users to analyze, visualize, and act on opportunities in a dynamic digital economy.