4 April 2023
8 Tips to Optimize Your Images for the WebDid you know that website visitors have an of just 8 seconds? That's right - you have just 8 seconds to capture the audience’s interest and convince them to stay on your site. Otherwise, your visitors are more likely to...
9 February 2023
5 Reasons Your Small Business Needs a WebsiteThe internet has quickly become one of the most important aspects of modern business. An online presence is critical in today's digital world, and a well-designed website can be a powerful tool for any small business to make its mark. From increased visibility to improved customer...
10 January 2023
Web design considerations for UXWhen considering either a brand new website, or website re-design, the general focus and consensus is on designing something that is aesthetically pleasing and well made. This is of course very true, however, to some degree it is almost taken as...
16 November 2022
The Psychology of ColorHave you ever come across infographics that show you the “psychology of colour” and the mood it represents? For example, yellow representing happiness, optimism and warmth? It represents a very surface level...
29 November 2021
Custom Fonts and Why They MatterLike memorizing the multiplication table, repetition can get boring really fast. Everyone wants to be different, be special and unique. To be able to stand out in an increasingly content-saturated world, we aim to be individualistic, and exclusive.
26 October 2021
10 Things You Need To Know Before You Become A Graphic DesignerHave you just recently graduated or have a change in heart in your own field, wanting to try to dip your toes into the fields of Graphic Design instead? Pursuing a career in Graphic Design sounds relatively easy…
9 September 2020
Typeface Design for Brand AwarenessA typeface refers to the design of lettering used in printing and includes within each particular typeface variations such as extra bold, bold, regular, light, italic, etc. Each variation of the typeface is called a font…
3 January 2020
How Design Thinking Can Accelerate Your Brand InnovationBrands of all sizes are trying to respond quickly enough to changing consumer preferences. However, for brands to truly understand these needs is a real challenge. Regularly collecting data from customers can be useful...
3 December 2019
Designing and Using Brand GuidelinesA logo is only the first impression. Defining a brand requires more than a visual identity, it is the unity of brand elements that represents a brand as a whole. Branding design based on a strong foundation can communicate...
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