The internet has quickly become one of the most important aspects of modern business. An online presence is critical in today’s digital world, and a well-designed website can be a powerful tool for any small business to make its mark…

Have you ever come across infographics that show you the “psychology of colour” and the mood it represents? For example, yellow representing happiness, optimism and warmth? It represents a very surface level of analysis, without any concrete reasoning or evidence to back these claims up…

Like memorizing the multiplication table, repetition can get boring really fast.Everyone wants to be different, be special and unique. To be able to stand out in an increasingly content-saturated world, we aim to be individualistic, and exclusive. We want to be able to customize. Customization is a great way to express your individuality; show how you differ from others….

Have you just recently graduated or have a change in heart in your own field, wanting to try to dip your toes into the fields of Graphic Design instead? Pursuing a career in Graphic Design sounds relatively easy… just put some shapes and colours together to make up a simple logo right?

A typeface refers to the design of lettering used in printing and includes within each particular typeface variations such as extra bold, bold, regular, light, italic, etc. Each variation of the typeface is called a font. It must be noted that the term typeface should not be confused with the term font…

Brands of all sizes are trying to respond quickly enough to changing consumer preferences. However, for brands to truly understand these needs is a real challenge. Regularly collecting data from customers can be useful but is it enough for brands to innovate?  Innovation in business can mean…

A logo is only the first impression. Defining a brand requires more than a visual identity, it is the unity of brand elements that represents a brand as a whole. Branding design based on a strong foundation can communicate the right message to the right audience. To ensure the branding…

In the branding process, one of the most crucial decisions that need to be made is choosing a logo that truly represents your business. The majority of renowned brands across the globe are now switching its logomark to a logotype. A logotype is a logo that consists of letterings or the name of a business, while a logomark is…

Food and beverage marketing has evolved from one brand advertisement to one broader attempt to shape the perception of the public about the company and its products. For example, fair trade coffee can be the same as other coffee, but the fair-trade indication provides information about the company’s working methods…