Appart_Blog

4 April 2023

Did you know that website visitors have an of just 8 seconds? That's right - you have just 8 seconds to capture the audience’s interest and convince them to stay on your site. Otherwise, your visitors are more likely to...

9 February 2023

The internet has quickly become one of the most important aspects of modern business. An online presence is critical in today's digital world, and a well-designed website can be a powerful tool for any small business to make its mark. From increased visibility to improved customer...

10 January 2023

When considering either a brand new website, or website re-design, the general focus and consensus is on designing something that is aesthetically pleasing and well made. This is of course very true, however, to some degree it is almost taken as...

16 November 2022

Have you ever come across infographics that show you the “psychology of colour” and the mood it represents? For example, yellow representing happiness, optimism and warmth? It represents a very surface level...

29 November 2021

Like memorizing the multiplication table, repetition can get boring really fast. Everyone wants to be different, be special and unique. To be able to stand out in an increasingly content-saturated world, we aim to be individualistic, and exclusive.

26 October 2021

Have you just recently graduated or have a change in heart in your own field, wanting to try to dip your toes into the fields of Graphic Design instead? Pursuing a career in Graphic Design sounds relatively easy…

9 September 2020

A typeface refers to the design of lettering used in printing and includes within each particular typeface variations such as extra bold, bold, regular, light, italic, etc. Each variation of the typeface is called a font…

3 January 2020

Brands of all sizes are trying to respond quickly enough to changing consumer preferences. However, for brands to truly understand these needs is a real challenge. Regularly collecting data from customers can be useful...

3 December 2019

A logo is only the first impression. Defining a brand requires more than a visual identity, it is the unity of brand elements that represents a brand as a whole. Branding design based on a strong foundation can communicate...