Appart_Blog

Filter
optimise images

4 April 2023

8 Tips to Optimize Your Images for the Web

Did you know that website visitors have an of just 8 seconds? That's right - you have just 8 seconds to capture the audience’s interest and convince them to stay on your site. Otherwise, your visitors are more likely to...

website laptop working

9 February 2023

5 Reasons Your Small Business Needs a Website

The internet has quickly become one of the most important aspects of modern business. An online presence is critical in today's digital world, and a well-designed website can be a powerful tool for any small business to make its mark. From increased visibility to improved customer...

designer drawing website

10 January 2023

Web design considerations for UX

When considering either a brand new website, or website re-design, the general focus and consensus is on designing something that is aesthetically pleasing and well made. This is of course very true, however, to some degree it is almost taken as...

pantone

16 November 2022

The Psychology of Color

Have you ever come across infographics that show you the “psychology of colour” and the mood it represents? For example, yellow representing happiness, optimism and warmth? It represents a very surface level...

type specimen print design

29 November 2021

Custom Fonts and Why They Matter

Like memorizing the multiplication table, repetition can get boring really fast. Everyone wants to be different, be special and unique. To be able to stand out in an increasingly content-saturated world, we aim to be individualistic, and exclusive.

company booket

26 October 2021

10 Things You Need To Know Before You Become A Graphic Designer

Have you just recently graduated or have a change in heart in your own field, wanting to try to dip your toes into the fields of Graphic Design instead? Pursuing a career in Graphic Design sounds relatively easy…

magazine design

9 September 2020

Typeface Design for Brand Awareness

A typeface refers to the design of lettering used in printing and includes within each particular typeface variations such as extra bold, bold, regular, light, italic, etc. Each variation of the typeface is called a font…

innovative product

3 January 2020

How Design Thinking Can Accelerate Your Brand Innovation

Brands of all sizes are trying to respond quickly enough to changing consumer preferences. However, for brands to truly understand these needs is a real challenge. Regularly collecting data from customers can be useful...

combuy brand guidelines

3 December 2019

Designing and Using Brand Guidelines

A logo is only the first impression. Defining a brand requires more than a visual identity, it is the unity of brand elements that represents a brand as a whole. Branding design based on a strong foundation can communicate...

1 2 3

Subscribe

Keep up with our lastest news