8 February 2023

5 Reasons Reasons Your Small Business Needs a Website

The internet has quickly become one of the most important aspects of modern business. An online presence is critical in today’s digital world, and a well-designed website can be a powerful tool for any small business to make its mark…

15 December 2021

The Psychology of Color

Have you ever come across infographics that show you the “psychology of colour” and the mood it represents? For example, yellow representing happiness, optimism and warmth? It represents a very surface level of analysis, without any concrete reasoning or evidence to back these claims up…

29 November 2021

Custom Fonts and Why They Matter

Like memorizing the multiplication table, repetition can get boring really fast.Everyone wants to be different, be special and unique. To be able to stand out in an increasingly content-saturated world, we aim to be individualistic, and exclusive. We want to be able to customize. Customization is a great way to express your individuality; show how you differ from others….

26 October 2021

10 Things You Need To Know Before You Become A Graphic Designer

Have you just recently graduated or have a change in heart in your own field, wanting to try to dip your toes into the fields of Graphic Design instead? Pursuing a career in Graphic Design sounds relatively easy… just put some shapes and colours together to make up a simple logo right?

9 September 2020

Typeface Design for Brand Awareness

A typeface refers to the design of lettering used in printing and includes within each particular typeface variations such as extra bold, bold, regular, light, italic, etc. Each variation of the typeface is called a font. It must be noted that the term typeface should not be confused with the term font…

design thinking bangkok
3 January 2020

How Design Thinking Can Accelerate Your Brand Innovation

Brands of all sizes are trying to respond quickly enough to changing consumer preferences. However, for brands to truly understand these needs is a real challenge. Regularly collecting data from customers can be useful but is it enough for brands to innovate?  Innovation in business can mean…

combuy brand guidelines
3 December 2019

Designing and Using Brand Guidelines

A logo is only the first impression. Defining a brand requires more than a visual identity, it is the unity of brand elements that represents a brand as a whole. Branding design based on a strong foundation can communicate the right message to the right audience. To ensure the branding…

logotype design
29 August 2019

Typographic Solutions – Character vs Function

In the branding process, one of the most crucial decisions that need to be made is choosing a logo that truly represents your business. The majority of renowned brands across the globe are now switching its logomark to a logotype. A logotype is a logo that consists of letterings or the name of a business, while a logomark is…

packaging design
2 July 2019

Branding for Food & Beverage Concepts

Food and beverage marketing has evolved from one brand advertisement to one broader attempt to shape the perception of the public about the company and its products. For example, fair trade coffee can be the same as other coffee, but the fair-trade indication provides information about the company’s working methods…