In the branding process, one of the most crucial decisions that need to be made is choosing a logo that truly represents your business. The majority of renowned brands across the globe are now switching its logomark to a logotype. A logotype is a logo that consists of letterings or the name of a business, while a logomark is an identity design that contains a symbol. A logotype can be as effective as a logomark. There are several ways to associate a logotype with your brand personality including using a combination of colors or a custom typographic style. Additionally, it is also more memorable as there are fewer visual distractions.