Brand Identity Design

Visual systems that generate impact and connect audiences

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Brand Identity Design

Area of intervention

Brand Identity Design

Logotype Design

Typeface Design

Collateral Design

Editorial Design

Printing & Production

Digital Media Creativity

Video & Brand Motions

Environmental Design

Brand Guidelines Design

wildcats display stand design

A Cohesive Visual Strategy with Appart_

Appart_'s Brand Identity Design transcends traditional boundaries by crafting a holistic visual language that communicates your brand’s core values across every interaction.

Designing Your Brand's Visual Identity with Appart_

At Appart_, we go beyond logos. We design a comprehensive visual language – a unique fingerprint for your brand. Color palettes, graphic styles, illustration, photography, and typography – all chosen to create a cohesive system that resonates across platforms.

We leverage color psychology and typography to craft a visual narrative

that speaks to your audience, considering cultural nuances to ensure global appeal with local adaptations. This consistency builds recognition, leaving a lasting impression on every touchpoint, from websites and social media to packaging and beyond.

Influence and Engagement: Shaping Perceptions

A well-defined brand identity does more than just look good—it influences consumer behavior and perception. Studies show that consistent brand presentation across all platforms can increase revenue by up to 23%.

By aligning your visual identity with your brand strategy, we help foster trust and recognition, encouraging customer loyalty and advocacy.

Evolving Your Brand

Understanding the evolution of brand identity within your industry can provide valuable insights. We examine historical trends and current demands to ensure your brand identity not only stands out but is also timelessly relevant. This perspective is crucial in industries such as technology, fashion, and consumer goods, where visual trends rapidly evolve.

Real Success Stories

Our portfolio includes transformative case studies where strategic brand redesigns have led to significant business outcomes. These success stories illustrate the potent impact of our Brand Identity Design services, demonstrating real-world applications and benefits.

Building Global Brands with Appart_'s Approach

As we look to the future, we incorporate emerging trends such as eco-conscious designs and digital innovations into our strategies. We’re also exploring how AI can revolutionize personalized customer experiences, ensuring your brand stays at the forefront of design technology.

Learn and Implement with Us

To help you fully leverage your new brand identity, Appart_ offers workshops and training sessions. These educational opportunities equip your team with the knowledge to maintain and evolve your brand’s visual strategy effectively.

Contact us to start your journey toward a cohesive brand presence. Let’s build something iconic together.

Do you still have questions?

Find answer in our FAQs

FAQ: Brand Identity Design

1. What is Brand Identity Design?

Brand Identity Design involves creating a cohesive visual direction for your brand. This includes developing a comprehensive suite of visual assets such as logos, color schemes, typography, and imagery that collectively communicate your brand’s unique values and personality across all touchpoints.

2. How does Brand Identity Design differ from logo design?

While logo design focuses on creating a single symbol or mark that represents your company, Brand Identity Design encompasses a broader visual system. This includes not just the logo, but also the overall visual language such as color direction, typography, texture, and more, ensuring consistency across all media and platforms.

3. Why is consistency important in Brand Identity Design?

Consistency in brand identity helps build recognition and trust with your audience. It ensures that no matter where customers interact with your brand—be it online or offline—they encounter a consistent visual and aesthetic experience that reinforces your brand’s message and values.

4. How can Brand Identity Design enhance my digital presence?

A well-crafted brand identity strengthens your digital presence by making your brand more recognizable and engaging on digital platforms like websites, social media, and email campaigns. It provides a visually compelling narrative that can enhance user engagement and improve overall marketing effectiveness.

5. How often should I update my brand’s visual identity?

Your brand’s visual identity should evolve as your business grows and as market trends change. However, frequent changes can confuse your audience. It’s best to review your identity every few years or when there is a significant shift in your business strategy, target market, or industry trends.

Our clients

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looop sustainability design

“Working with Appart_ was the right decision from the very first moment. They helped us transform our brand and grow our product portfolio which successfully achieved our goal of international market expansion.”


“As the number one sanitary brand in Europe we needed an agency up to the same stands which was able to adapt and develop our marketing strategy for the South East Asian markets.”


“Appart_’s analysis and understanding of our consumer needs and market trends was beyond expectation. Their thorough research and inventive process help us gain innovative potential and growth.”


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