Pendulum empowers brands to grow in confidence, creativity, and self-efficacy.

It is a brand that unites people or brands who share their vision and find ways for them to add momentum to the cause. Rewriting the rules of digital media with an approach that puts the many at the forefront of everything the brand does. Appart_ goal was to translate the vision of the brand into a meaningful design system language that was able to speak elegantly to the brand’s high-profile audience.