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Miquel Padres, Pipit Sinsudtipong, Jane Jurairat
A bespoke typeface designed for the mMilk brand, capturing its vibrant and genuine essence.
mMilk is a Thai milk brand known for offering high-quality dairy products. It is recognized for its commitment to producing fresh, nutritious milk and related beverages. The brand often emphasizes its premium quality, aiming to provide consumers with both great taste and health benefits. mMilk caters to a modern audience, with branding that highlights a blend of authenticity and innovation.
The goal was to create a typeface that truly captured mMilk’s essence—youthful, fresh, premium, and honest. Starting with the logo, we extracted the logotype it into a full alphabet for both English and Thai. The design carries the distinctive characteristics of the logo while balancing them with optimal legibility for broader use.
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