Project

Lazada Sponsored Solutions

Services

Credits

Miquel Padrés, Pipit Sinsudtipong, Papon Punyahotra, Riddhi Phawa

Brand architecture and system expansion for Lazada Sponsored Solutions

We were tasked with creating a unified brand architecture for Lazada Sponsored Solutions, ensuring clarity and consistency across their diverse service offerings. The goal was to develop a system that distinctly highlighted their on-site and off-site solutions while preserving a cohesive visual identity for the brand.

Our approach began with a suite of logos that share a common visual language, providing consistency while allowing each service to stand apart. Complementary color schemes were introduced to differentiate between on-site and off-site solutions, creating an intuitive way to navigate the brand.

To further support the brand’s growth, we designed a flexible layout system capable of adapting to a variety of content needs. This system ensures Lazada Sponsored Solutions remains both recognizable and versatile, no matter the format or platform.

Beyond foundational elements, we extended the brand’s applications to one-pagers, banners, pop-ups, Instagram assets, website visuals, and presentation templates. These tools enable Lazada Sponsored Solutions to deliver a consistent and impactful identity across all touchpoints, strengthening their presence both online and offline.

All contents used above are for exemplary purposes only.