ICE is an energy drink brand made in Thailand and sold in Myanmar.
ICE aims to portray a powerful, energetic, strong values, where their products are promoted toward masculine targets taking inspirations from extreme sports, rock bands, and gaming.
ICE positioned themselves to become a universal energy drink brand.
ICE aimed to target an active lifestyle market. As part of the solution, we created a brand identity that represents the awakening experience of drinking ICE.
Energetic, Electric & Awakening.
The packaging is designed to express the electric connection between the energy drink and the brain, which reflects on the core value of the brand.
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