Appart-ICE-can-energy-drink-photoshoot

Project

ICE

Services

Credits

Pathorn Buddhari

ICE is an energy drink brand made in Thailand and sold in Myanmar.

ICE aims to portray a powerful, energetic, strong values, where their products are promoted toward masculine targets taking inspirations from extreme sports, rock bands, and gaming.

Appart-ICE-can-energy-drink
Appart-ICE-energy-drink-logo-colors

ICE positioned themselves to become a universal energy drink brand.

ICE aimed to target an active lifestyle market. As part of the solution, we created a brand identity that represents the awakening experience of drinking ICE.

Appart-ICE-energy-drink-logo
Appart-ICE-can-energy-drink

Energetic, Electric & Awakening.

Appart ICE energy drink graphic energetic electric
Appart ICE energy drink poster

The packaging is designed to express the electric connection between the energy drink and the brain, which reflects on the core value of the brand.

Appart-ICE-can-energy-drink
Appart-ICE-energy-drink-street-sign

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