This brand identity non-commissioned concept work was developed by The Spanish-Thai Chamber of Commerce (STCC), which is a private, non-profit organization that has a global network with a focus on Spanish and Thai companies. It develops economic and commercial activities as well as industrial and cultural collaboration between organizations and entrepreneurs, both Thai and Spanish. The goal is to be the meeting point for the Spanish business community with commercial interests in Thailand.
STCC is an established brand seeking to develop a new identity. We supported the organization with a rebranding process. To further enhance the brand’s unique proposition, we developed a brand identity and brand assets to represent both nations’ flags.
The main idea for the symbol and visual elements is to reinterpret both nations’ flags DNA with a new composition and color scheme to build one unified look and feel in a minimal but impactful manner.
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