Lightwork

We teamed up with Lightwork to develop a new brand identity and digital ecosystem aimed to portray the company as your digital friendly workforce. Using an approachable and functional appearance for a tool that enhances the way you work by simplifying and optimizing tasks.

A logowark that communicates the support received by the artificial intelligence algorithm is complimented with a digital visual system that entices agility and performance. In addition, a supportive robot mascot is created to empathize with the audience.