K2

K2 is a strategic business partner with the best insights in the coffee industry. The company offers personalized solutions to help you achieve your business goals with confidence and clarity. As they prepared to rebrand for the Business to Business market, we have introduced a new brand strategy, brand identity, and brand visual system.

K2 knows the secret ingredients of a good conversation. This unique value proposition has allowed them to establish warm and trusting relationships with clients from chained stores to independent cafe owners. We translated this brand story into clean typography and warm color palettes.