ICE
SERVICES- Pathorn Buddhari
We were selected to develop a Brand Identity for ICE, an energy drink brand, made in Thailand and sold in Burma, where the client aims to portray a powerful, energetic, strong and gender-neutral characteristics.
Similar to the rest of the world, the majority of energy drinks sold in Myanmar market are from major Thai energy drink brands, where they often promote their products toward masculine targets through extreme sports, rock bands to gaming.
To stand out from this, we’ve focused on positioning ICE energy drink toward an active lifestyle market, which is to be more universal.
As part of the solution, we created a brand identity that represents the awakening experience of drinking ICE energy drink.
We also created illustrations for the package that expresses the electric connection between the energy drink and the brain to reflect with the brand values and business concept.
Energetic,
Electric
and Awakening
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