PROJECT

Curo

SERVICES

Credits

Trin Oupkham
Pasarapa Sinhaseni
Pathorn Buddhari
Miquel Padres

Our task was to strategically define the brand positioning and differentiate the brand from other local brands as well as to create an all-around activewear brand that appeals to a younger target.

CURO (means take care/I care in Italian) is A stylish activewear brand with an uplifting and playful approach to fitness. The brand highlights the joy of moving. It serves a purpose for young women to feel more balanced in life.

Whether you are going on a fast or a casual pace, CURO encourages you to forget about your personal records. We pursue the idea of providing athleisure wear that highlights the joy of moving. Aiming to get the balance right for you so you can focus on reconnecting yourself as well as living vibrantly. We add excitement to your routines from working out to living life. Our designs are created to transition seamlessly into your next activity without compromising on style. To us, being versatile means you get to experience happiness more often where you can simply enjoy the journey and the great pleasures that come with it.

We’ve developed brand elements that speak directly to the brand’s first target which is a group of confident young women at the age of 18 to 22. By creating a brand identity that is stylish, aspirational and uplifting. Its icon set is extracted from active sports movements and positions. Its colors were carefully mixed so they provide vibrant, active and delicate pallets.