PROJECT

CUPPA

SERVICES
Credits
  • Miquel Padres
  • Claudia Bahima
  • Jurairat Pattararakkul
  • Nonlanee Duangvichai
  • Lise Linot

Cuppa is a smarter & more personalized coffee solution for the new gen. trendsetters of Thailand. Thanks to their subscription program Cuppa provides a personalized digital coffee experience that allows users to get their daily coffee cup delivered at the doorstep of their home or at the office.

Such market disruption needed a strategy and language that could respond to the tech-caffeine needs of their users. Positioned as a startup providing a friendly and personal solution to its audience, the visual language developed needed to stay close to the core tech, effortless, and peace of mind core values of the brand.

02-Appart__CUPPA_web_post_220523

Consumer Insight – “I drink more than one
coffee daily and maybe there’s a way to get it cheaper.”