- Miquel Padrés
- Roser Padrés
- Pathorn Buddhari
- Patsorn Arayaluck
Combuy is an online marketplace platform for SME business, at volume-discount price enabled by community buying.
They untapped market in the B2B sector by enhancing the buying experience. We worked with Combuy to create a professional brand that reinforces this unique position. The new branding also caters to the regional expansion as part of their marketing plan. The graphic system sets a smart and friendly tone for the overall branding experience.
The brand identity is based on geometric shapes. It is carefully constructed to maintain the unique personality of the brand. The custom logo portrays the community concept of two people coming together. Additionally, a consistent graphic system was developed for future branded collaterals.
The aim is to get the target audience to see, recognise, and remember the company. Therefore, we create a unified brand visual that takes the business goals into account.
The branding book guides the brand implementation from stationery design to graphic element usage across different platforms.
Combuy’s brand identity uses a custom typography complemented with the symbol that aligns with the business concept and the brand values.
The symbol is designed using the “C” from the logotype and customed to portray saving and community.
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