PROJECT

Caggioni Brand Architecture

SERVICES
Credits
  • Eli Bassa & Miquel Padres

Caggioni’s new brand naming and architecture is the result of a strategic consumer behavior research that lead to the creation of a monolithic graphic system that helps differentiate among the 3 brand market segments.

caggioni_logo_brand_architecture

A strong hierarchical structure…

Caggani
graphic_photography_hierarchy_f
graphic_pattern_2x

…for each brand market segment.

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brand_logo_design_f
colorful_cards
graphic_pattern_3_f
catalog_design_f
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graphic_pattern_4_f
brochure_design_f
brand_strategy_logo_design22

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