PROJECT
Caggioni Brand Architecture
SERVICES
Credits
- Eli Bassa & Miquel Padres
Caggioni’s new brand naming and architecture is the result of a strategic consumer behavior research that lead to the creation of a monolithic graphic system that helps differentiate among the 3 brand market segments.
A strong hierarchical structure…
…for each brand market segment.
CONTACT
Let’s talk about creating brand strategis
Let’s talk about opening to new markets
Let’s talk about launching a new brand