When considering either a brand new website, or website re-design, the general focus and consensus are on designing something that is aesthetically pleasing and well made. This is of course very true, however, to some degree it is almost taken as a given that a well coded and well-designed website would be produced based on your requirements.
What is quite often forgotten in the process is the consideration of how users will respond to the website. Whilst it is generally universal that a beautifully made website is beautiful (notwithstanding everyone’s individual subjectivity) it doesn’t necessarily mean that the site itself will lend itself to good conversions or user response, and this is what we want to focus on primarily with this article.