PROJECT

Tiby

SERVICES
Credits
  • Claudia Bahima
  • Pasarapa Sinhaseni
  • Miquel Padrés
  • Chloé Le Bouill
Brand identity and packaging design for Tiby, a Korean cosmetic brand offering long-lasting lip tints. The brand provides a fun and friendly approach to cosmetics. The colorful graphics system was done to make the brand visually appeal to the younger target market.
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Fun
& colorful.

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These demographics are easily influenced by friends and celebrities. The purchase decision is made based on their emotions and the appearance of the product. Therefore, the colorful graphics system including brand identity and packaging was done to make the brand visually appeal to them. We created a graphic system that involves various elements and illustrations to make the brand coherent.

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Confidence is a top driver for growth in the beauty industry. By keeping this in mind, we were able to develop a vibrant and playful concept that drives these consumer purchasing behaviors.

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Let’s talk about beauty

Let’s talk about creating cosmetic brands

Let’s talk about creating a new brand