- Claudia Bahima
- Pasarapa Sinhaseni
- Miquel Padrés
- Chloé Le Bouill
These demographics are easily influenced by friends and celebrities. The purchase decision is made based on their emotions and the appearance of the product. Therefore, the colorful graphics system including brand identity and packaging was done to make the brand visually appeal to them. We created a graphic system that involves various elements and illustrations to make the brand coherent.
Confidence is a top driver for growth in the beauty industry. By keeping this in mind, we were able to develop a vibrant and playful concept that drives these consumer purchasing behaviors.
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Let’s talk about creating cosmetic brands
Let’s talk about creating a new brand