• Miquel Padres
  • Claudia Bahima
  • Jurairat Pattararakkul
  • Nonlanee Duangvichai
  • Lise Linot

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Cuppa is a smarter & more personalized coffee solution for the new gen. trendsetters of Thailand. Thanks to their subscription program Cuppa provides a personalized digital coffee experience that allows users to get their daily coffee cup delivered at the doorstep of their home or at the office.

Such market disruption needed a strategy and language that could respond to the tech-caffeine needs of their users. Positioned as a startup providing a friendly and personal solution to its audience, the visual language developed needed to stay close to the core tech, effortless, and peace of mind core values of the brand.


Consumer Insight – “I drink more than one
coffee daily and maybe there’s a way to get it cheaper.”