PROJECT

Woof

SERVICES
Credits
  • Miquel Padrés
  • Pasarapa Sinhaseni
  • Claudia Bahima
  • Pathorn Buddhari

WOOF is a dual user-centric solution created to enhance dog and human relationship. It is an integration of physical and digital products that cover the holistic aspect of pet caring. WOOF also provides unique features that differentiate including subscription-based dog food delivery, personalized food programs, activity tracking collar, automatic feeding machine, and online diagnosis sessions with veterinarians.

We found that most existing digital business concepts in the market are aimed to provide owner comfort with only a few insights on what the dog needs or wants. This means that the products are mostly owner-centric, dog’s emotions are overlooked. Therefore, we propose a solution that is designed for the individual needs of our pets.

Our vision is to enhance the relationship between humans and dogs. Therefore, the visual system has a vivid color scheme and dynamic graphic elements to create a positive experience when using the platform. The user interface also allows users to find information quickly and do what they came for effortlessly.

Woof_Delivery
Woof_Dog_Dispensor
Woof_Phone_App
Woof_Doctor_Pet_Care

WOOF is targeting three extreme user personas including new dog owners, people with a busy lifestyle, and dog-obsessed people. We take their needs and behaviors into account to provide seamless integration of physical and digital products.

Woof_Medication

The overall concept for product design, branding and UI was validated and developed using real inputs from experts and user observation. The result is a solution that is accurately designed for future advancement in the pet-tech industry.

ux design bangkok
Woof_Dispenser_Product_Design
Woof_Packaging_Food
Woof_Product
Woof_Interface_Design
Woof_Dispenser_Camera
Woof_Collar_design
Woof_UX_Contact
CONTACT

Let’s talk about User Interface & User Experience

Let’s talk about creating innovative products

Let’s talk about creating a new brand