Let Me Google That
Everyone in this time and age must have heard of Google. Do you want to search something up? Google is your best friend and your go-to guy. But, under the guise of convenience, did you know that Google has its own custom typeface that is consistent across all their products called “Product Sans”? It is a sans serif typeface based on geometric forms (geometric). Despite its similarities with “Google Sans”, do not get confused, the “Google Sans” that is used for their logotype is different from “Product Sans”, which is designed for use in a wide array of screen sizes.
The new “Product Sans” gives off a rhythmic texture, through a fairly wide and geometric letter shape. The choice to go with a sans serif typeface compliments their company values, as an “unconventional company” and an ever-evolving tech mogul. Without you even noticing it, Google has become one of the most recognizable brands that you’ll ever come across.
Apart from Google, you might also have come across Facebook, Twitter, Netflix, Grab, Apple, Airbnb… so, basically all big companies have adapted to creating a custom font to solidify their brand identities. From Netflix’s “Compact Sans”, to Youtube’s “Youtube Sans” along with big-name foundries charging a fortune for custom fonts, this question might have come across your mind at this point. “Is it worth the money?”