Category: Brand Strategy


1 November 2018

Adapting your brand to global trends

Developing a clear and concise message to deliver to a target audience is paramount in the success and longevity of one’s own brand. The way a company portray themselves and their ideologies through their message...

website planning

26 October 2018

Gaining value through brand strategy

When it comes to a business’ identity and core values, the easiest and most effective way to deliver a company’s message lies in their brand strategy. To construct an effective brand strategy, it is first important to understand...

Thai market

28 August 2018

Transforming Your Brand Image, from Local to Global

In order to develop a company brand and give it a more global appeal, it is important to understand how local products and cultures influence the world, what is the impact they cause, how are they perceived...