global trends
1 November 2018

Adapting Your Brand to Global Trends

Developing a clear and concise message to deliver to a target audience is paramount in the success and longevity of one’s own brand.
The way a company portray themselves and their ideologies through their message carries a lot of weight to how the consumer perceives…

brand strategy
26 October 2018

Gaining Value Through Brand Strategy

When it comes to a business’ identity and core values, the easiest and most effective way to deliver a company’s message lies in their brand strategy. To construct an effective brand strategy, it is first important to understand the beliefs behind a particular business’s products or services…

28 August 2018

Transforming Your Brand Image, from Local to Global

In order to develop a company brand and give it a more global appeal, it is important to understand how local products and cultures influence the world, what is the impact they cause, how are they perceived and understood…

25 January 2018

Appart_ Wins a Red Dot Design Award

The Red Dot Design Awards is a well respected and internationally recognized design competition. Each year in Singapore, product design agencies ply their industry knowledge, expertise and design flair…