PROJECT

Caggioni Brand Architecture

SERVICES
Credits
  • Eli Bassa & Miquel Padres
Caggioni’s new brand naming and architecture is the result of a strategic consumer behavior research that lead to the creation of a monolithic graphic system that helps differentiate among the 3 brand market segments.
caggioni_logo_brand_architecture

A strong hierarchical structure…

graphic_pattern_1x
graphic_photography_hierarchy_f
graphic_pattern_2x

…for each brand market segment.

tag_graphic_design_f
brand_logo_design_f
colorful_cards
graphic_pattern_3_f
catalog_design_f
catalogue_design_f
graphic_pattern_4_f
brochure_design_f
brand_strategy_logo_design22
CONTACT

Let’s talk about creating brand strategis

Let’s talk about opening to new markets

Let’s talk about launching a new brand